Original color print, printed on vergé paper, signed in the plate
This is an amazing piece. It had been framed since 1922. In 2011 it was removed and rematted. You can see color change from this long term matting and framing. I took it out for photographing. It is amazing since it has been kept this way. It measures 10.75 x 8.5
You will receive it exactly as photographed. I wont have the back of the framing redone as you will want to reinspect it.
Below I have listed information on the magazine and print for your enjoyment.
An original print used to illustrate the Gazette du bon ton, one of the most attractive and influential 20th century fashion magazines, featuring the talents of French artists and other contributors from the burgeoning Art Deco movement.
A celebrated fashion magazine established in 1912 by Lucien Vogel, La Gazette du bon ton appeared until 1925, with a hiatus from 1915 to 1920 due to the war (the editor-in-chief having been called up for service). It consisted of 69 issues printed in only 2,000 copies each and notably illustrated with 573 color plates and 148 sketches of the models of the great designers. Right from the start, this sumptuous publication “was aimed at bibliophiles and fashionable society,” (Françoise Tétart-Vittu, “La Gazette du bon ton”, in Dictionnaire de la mode, 2016) and was printed on fine vergé paper using a type cut specially for the magazine by Georges Peignot, known as Cochin, later used (in 1946) by Christian Dior. The prints were made using stencils, heightened in colors, some highlighted in gold or palladium.
The story began in 1912, when Lucien Vogel, a man of the world involved in fashion (he had already been part of the fashion magazine Femina) decided, with his wife Cosette de Brunhoff – the sister of Jean, creator of Babar – to set up hotsell the Gazette du bon ton, subtitled at the time: “Art, fashion, frivolities.” Georges Charensol noted the reasoning of the editor-in-chief: “'In 1910,' he observed, ‘there was no really artistic fashion magazine, nothing representative of the spirit of the time. My dream was therefore to make a luxury magazine with truly modern artists…I was assured of success, because when it comes to fashion, no country on earth can compete with France.'” (“Un grand éditeur d'art. Lucien Vogel” in Les Nouvelles littéraires, no. 133, May 1925). The magazine was immediately successful, not only in France but also in the United States and Latin America.
Product code: Amazing Original 1922 La Biche Apprivoisee Flapper Colored Print ~vergé paper, hotsell signed in the plate